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1. What is ClickFunnels?

ClickFunnels is a cloud-based software platform that enables users to create entire sales funnels from start to finish—covering everything from lead generation to final purchase and follow-up. Unlike traditional websites, which often act as static brochures for businesses, sales funnels are dynamic, step-by-step processes designed to guide visitors through a defined journey. This journey usually includes stages like awareness, consideration, and decision-making, with the goal of converting leads into paying customers.

The platform was created by Russell Brunson, a marketing expert and entrepreneur, who recognized the need for a streamlined tool to build high-converting sales funnels. Today, ClickFunnels is one of the most widely used tools for creating and managing online sales funnels, with over 100,000 users worldwide. It has become a favorite among digital marketers, e-commerce businesses, service providers, and entrepreneurs looking to grow their customer base and increase revenue.

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